This week’s secret to “Dressing Like a European” is….drumroll please…… LESS IS MORE. What does that mean exactly in relation to your wardrobe? Well, if the phrase “a closet full of clothes and nothing to wear” rings any bells, read on…..

As we mentioned last week, due to much smaller closet space, Europeans tend to have a lot less clothing than their North American friends. In contrast, most of us stateside have turned shopping into an Olympic event where our “over-fed” closets fight the battle of the bulge every day, bursting with clothing we never wear. You know which pieces we’re talking about. The ones taking up not only physical space in your closet, but huge amounts of emotional space as well. Those “unchosen” items  practically speak to you as you decide what to wear each morning. “I’m your skinny jeans which you definitely WON’T be wearing after last nights binge!”, “You’ve spent a lot of money on me but you never wear me!”, “Why do I still have my tags on?”, “Someday I’ll fit so you can’t give me away”, and on and on.

By the time we find our daily uniform- which might not be the most stylin’ thing in our wardrobe, we’re just happy to close the door on the whole thing and get the heck out of fashion dodge- that is, until tomorrow when we’ll have to face the music once again. Of course tomorrow we will start our diet and everything will miraculously look like its “supposed” to. All those unruly pieces will straighten up and start acting like the perfect outfits you always intended them to be…..maybe. And we hear Arnold Schwarzenegger is being considered as a possible presidential candidate….

Of course, one would think that having more clothing in your closet would make life easier by giving you a lot more options, but paradoxically the opposite is true. Getting dressed can be completely overwhelming when you have  10 jackets, 25 tops, 15 pants,12 belts and 30 pairs of shoes to choose from. This is where those savvy girls from the old sod can teach us a thing or two. While we take great joy in collecting masses of stuff, well-dressed Europeans do not.

European gals tend to spend more money on quality, timeless pieces on a shopping trip and aren’t simply looking to fill up their carts with piles of average clothing that will be here today and gone tomorrow. They know that one great jacket is far better than four so-so blazers. Try the following exercise: add up what you’ve spent on every single item of clothing in your closet you don’t wear.  You will probably be amazed at the dollar amount.  Even if Costco or Target are your fashion boutiques of choice, most women will find that for the same money they spent on their unworn discount impulse buys, they could have gone to a high end department store and instead gotten one or two great pieces that would have taken them out of park and put them into fashion drive. Don’t get us wrong, every woman loves a fashion bargain -but the well heeled European woman makes sure it’s not just a great deal, but a valuable addition to her wardrobe as well.

This is exactly what our chic friends from the Old World do- they go straight to a good store selling quality products and pick ONE item they LOVE and use it in their wardrobe for years. Some might think this doesn’t sound like a very exciting way to shop (without the adrenaline high one gets in ripping thru racks and racks of sales) but they know that there is simply no substitute for the thrill they get from walking to their closet, easily picking out a great outfit and effortlessly looking like a million bucks.– And no matter which side of the pond you live on, isn’t that all that any of us wants when getting dressed each morning?

xoxo,The Twins

3 replies
  1. Denise
    Denise says:

    This is completely consistent with everything I’ve ever read about French chic and wardrobe habits. I’m trying to adopt this way of going about clothing shopping and purchasing. Thanks for the reinforcing message as it is NOT the type of message we typically hear. It’s also much greener than the American way… Looking forward to Secret #4.

    Reply
  2. AnnR
    AnnR says:

    As an English woman – of a certain age – I have far fewer clothes than my American sister-in-law. But they’re certainly better…
    Also we don’t feel the need to wear something different every day; no one would dream of commenting if you wore the same thing two days running – in fact it’s considered a bit rude/shallow to make any sort of comment on another person’s clothes.

    Reply

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